To engage younger audiences ahead of a major election cycle, a civic engagement initiative launched Freedom Town USA, a custom Fortnite experience designed to make participation interactive and accessible. The campaign blended gameplay, creators, and media to encourage exploration, conversation, and voter awareness within gaming communities.
Partnering with Creative, Production, and Account teams we shaped the campaign narrative and activation strategy. Contributed to ideation, creator integrations, and presentation development, helping translate campaign objectives into gaming-native experiences.
Challenge
Gaming audiences, creator ecosystems, and media capabilities can be difficult to communicate succinctly to prospective partners. The challenge was to distill multiple business units and offerings into a compelling story that resonated with marketers while maintaining clarity and consistency.
Strategy
We positioned Fortnite as a platform for exploration and engagement, leveraging creators, media placements, and platform discovery mechanics to drive awareness and participation. The campaign combined immersive gameplay with social and creator amplification to extend reach across gaming communities.
Key Contributions
• Activated a custom Fortnite experience centered on civic engagement
• Leveraged creators and targeted media to drive discovery
• Extended participation through social content and community discussion
• Used gaming mechanics to encourage exploration and repeat engagement
• Integrated creator storytelling to broaden campaign reach
• Leveraged creators and targeted media to drive discovery
• Extended participation through social content and community discussion
• Used gaming mechanics to encourage exploration and repeat engagement
• Integrated creator storytelling to broaden campaign reach