Led strategic development for a competitive Social Media Agency of Record (AOR) proposal for a Fortune 100 consumer technology brand. The proposal reimagined owned social channels as a programming ecosystem built to drive sustained audience growth, engagement, and long-term brand affinity.
As Creative Strategy Lead, I collaborated with production to develop content programming and platform strategy, led presentation development, and organized cross-functional teams across account, creative, and production to deliver an integrated social vision. I translated complex campaign structures, operational workflows, and platform strategies into visually compelling narratives that enabled stakeholder alignment and persuasive client storytelling.
Challenge
The brand sought an agency partner capable of scaling content across platforms while increasing engagement, supporting product launches, and maintaining operational excellence.
Strategy
Rather than treating social as a series of campaigns, we proposed a programming-first model centered on repeatable content formats, creator ecosystems, and audience retention. The strategy emphasized platform-native storytelling, serialized content, and long-term community building.
Key Contributions
• Developed integrated platform and content ecosystem strategy
• Designed multi-tier content architecture and programming frameworks
• Built funnel-based social strategies spanning awareness through conversion
• Created measurement frameworks and operational workflows
• Translated complex campaign systems into intuitive visual frameworks and executive-ready presentations
• Crafted strategic narratives and pitch materials that simplified intricate concepts for client stakeholders
• Designed multi-tier content architecture and programming frameworks
• Built funnel-based social strategies spanning awareness through conversion
• Created measurement frameworks and operational workflows
• Translated complex campaign systems into intuitive visual frameworks and executive-ready presentations
• Crafted strategic narratives and pitch materials that simplified intricate concepts for client stakeholders
Note: Client details, visuals, and select deliverables have been anonymized to respect confidentiality agreements.